SAN FRANCISCO, United States -Top global companies, including General Mills and Volkswagen, suspended their advertising on Twitter on Thursday as pressure builds on Elon Musk to turn his platform into a succesful business.
“We have paused advertising on Twitter,” said Kelsey Roemhildt, a spokesperson for General Mills, whose brands include Cheerios and Hagen-Dazs.
“As always, we will continue to monitor this new direction and evaluate our marketing spend,” the spokesperson added, confirming a report by the Wall Street Journal.
The report, citing anonymous sources, also said that Volkswagen, drug giant Pfizer and Oreo-maker Mondelez International hit pause on Twitter ads.
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Keep on reading: More advertising woes for Musk’s Twitter as brands hit pause
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