Life insurance was once an uncomfortable service to discuss, but it has now turned into something that can easily be bought online.
Insular Life, operating since 1910, is the first and biggest Filipino life insurance company and the only mutual company in the Philippines, with total assets currently at more than P143 billion. It markets various insurance products (personal, life, educational, health, retirement, group and business) alongside investment and rider options.
In this interview, Gae Martinez, Insular Life’s senior vice president and chief marketing officer, also Philippine Life Insurance Association (PLIA) marketing committee chair since 2019, shares her insights int…
Keep on reading: Selling what we don’t wanna talk about
